SYNTHESIS
Global Market Analysis
Global Market Analysis
Global Market Analysis
Captured leadership's attention and interest in an irresistible opportunity by literally stepping them into the bedrooms of teens across the globe.
Customer Intelligence
Global Market Analysis
Global Market Analysis
Debunked the myth that what is important to parents today is different than parents in the past and provided guidance on how to speak to a new this new generation.
Category Discovery
Global Market Analysis
Category Discovery
Use behavioral science to solve the puzzle about why some want premium, others want super premium and yet others just don't care.
STRATEGY
Brand
Communications
Product
Developed a clear and unique voice for a small legacy brand living in a world of giants with megaphones by welcoming the consumer to the table (or into the kitchen) to say what they think.
Product
Communications
Product
Captured endless inspiration for product innovation by stepping inside the minds, bodies and souls of the most passionate athletes in the world, those who live for the beautiful game.
Communications
Communications
Communications
Inspired a sales record-breaking creative strategy for the largest US retailer's seasonal advertising using the the human senses to guide and explore memory and mental associations.
STORYTELLING
Communications
Investor Presentations
Investor Presentations
Inspired key alumni stakeholders across the globe from the world's #1 business school with a cohesive, clear, visual story created through the synthesis and distillation of 1000's of data points and inputs.
Investor Presentations
Investor Presentations
Investor Presentations
Built and delivered a tool that helped land funding for a complicated business summarized in less than 16 slides.
Coaching & Training
Investor Presentations
Coaching & Training
Moved an entire global pharmaceutical marketing department from delivering reports full of data to creating powerful presentations filled with stories by teaching them how.
AND ...
Product Management
Behavioral Analysis
Behavioral Analysis
Created solution to slowing donut category sales through an integration of ongoing 'special' moments and rotational finishings and flavors including seasonal donuts and sprinkle-covered munchkins.
Behavioral Analysis
Behavioral Analysis
Behavioral Analysis
Studied the idea of 'Play' as digital toys and solutions changed the market and explored globally parent and child behaviors to identify future market opportunities.
Category Stretch
Behavioral Analysis
Category Stretch
Aided tech leader as they leaped into the new opportunity of edTech by connecting them to real teachers, parents, and children to fuel rapid category entry and product development.